How to Use the Cloud for Your Digital Signage Displays

The face of data storage was changed forever with the invention of the Cloud. A system that remotely stores data and allows access to it from anywhere with an internet connection. The implication of this has changed how companies and people interact with the world forever. But we want to look at how the Cloud can be used to improve your marketing. Specifically when it comes to Digital Signage Displays. These are powerful tools for marketing in the technological age. Just look at Time Square. A veritable museum of Digital Signage. This method is perfect for companies hoping to get ahead in the modern age. So below we will look at how you can use the Cloud to your advantage when it comes to Digital Signage Displays.

Instant Change

The main issue with Digital Signage Displays is that you need to manually upload the advertisement to them. This involves manpower and time that could be better spent on other tasks. No to mention it means if an advert is out of date you need to rush to change it. This is the main advantage of a cloud-based solution. By having the displays hooked up to the cloud you can instantly change the advertisement being displayed from a remote location. And having the ability to change it at any time in the day will work wonders for your marketing campaigns. You can use specific adverts at certain times to reach certain demographics. For this you will want to make sure the displays you are using can handle rapid and constant remote change and stay connected consistently; these digital signage displays are recommended for this.

Interactive Elements

In the world of viral marketing, digital signage displays are an excellent tool to drum up some interest in your company and made your name known by using interactive marketing elements. And the cloud allows you to do this. By having constant access to your digital signage you can set up a stream to a studio or digital studio that can then interact with people on the other end of the signage display. By having a webcam attached to the screen you can see your audience and then tailor your marketing to specifically interact with them. This is a great way to bring attention to your company and often people will film the experience and post it online, creating further advertisements for your brand.

Cost-Effectiveness

The big difference between on-site server storage and cloud storage is cost. And for a company that is still up and coming and looking to optimise their expenses, cloud storage might be the way to go. Hiring a Cloud storage server will have a regular fee attached to it, but chances are it won’t be that expensive and it means, for a company that is watching its overhead and is not bringing in profit yet, this could be the better option. Further down the line, it might be adventitious to make the costly one-off switch to on-site, but for a starting out a business, Cloud storage is the way to go.

Support

Cloud storage comes with the distinct advantage that the company you purchase from will have their own in-house support system. This will cross out the need for you to have your own support team monitoring the systems constantly. The company you hire from will be far more skilled at dealing with issues that arise and will most likely have people working around the clock meaning you can have your support needs met at all times.

Drone technology has advanced tremendously in the last decade. Drones have gone from something that people would fly around for pleasure to something that can be used practically in everyday life, here are 5 Amazing Applications of High Tech Drone Technology.

 

Camera work

One of the more famous uses of drones is for camera work. Gone are the days of fuzzy footage as the many manufacturers have implemented high technology cameras to capture picturesque views.  This has become an incredibly useful tool in the movie industry as it has allowed production teams to capture a surplus of different views for a fraction of the cost that it would have years ago. Drones are just extremely flexible and in recent years you can probably notice the difference in running shots in your favorite films as drones have far more fluidity than a simple camera rig.

 

 

Conservation

When drones were initially introduced into society, nobody could have guessed that they would help the conservation of wildlife. Drones are now used to monitor some of the most endangered species on the planet. Drones are far less invasive than the team of humans that would be required to track animals and ensure their safety, instead teams can look from afar to see if the animals are in any kind of danger without having to get close and personal. Animals can be extremely fast and erratic in behavior and so the use of drones to monitor them is simply more convenient.

 

Agriculture

Drones are fantastic tools when it comes to planting seeds for vegetation and even trees. They have been used widely very recently for an initiative to plant 20 million trees nationwide. They can plant much faster than humans and also hold heavier weight. This is useful as a lot of the trees that were planted were already partly grown and would have needed a lot of man hours to be planted.  This method is so effective that there are now companies that are dedicated to the use of drones for tree planting, to find out more you should visit greensborotree.

 

Sports

Surprisingly drones have been found to be very useful in the world of sports. One of the main uses is to follow players and check for any cheating or misconduct. One of the main sports that this has come in handy in is football. Football has been shown on television for years, but the camera set up to do so is really incapable of picking up small details and movement. Drone technology in sports has solved many disputes, for example whether or not someone had stepped over the line during a throw in or if someone had intentionally injured another player.

 

Advertising

Though drones are quite an old technology, they’re still not very common and thus very exciting to the general public. Many businesses have paid attention to this and utilized the thrill of the Drone in their technology. It really is as simple as attaching the logo of your company to a Drone and flying it around a busy high street, it catches peoples attention and gets everyone talking about the advertised brand.

How Does Radar Technology Work

Radar technology has revolutionised our every day life and is used in far more than what you may think.

 

Radar stands for ‘radio detection and ranging’, this itself gives us a vague understanding of how it may work.  Radar technology is used in a lot of vehicles, like boats and planes and allows the driver to detect objects that may be in front of it.

 

It does this by releasing radio waves that travel and then hit objects in its path. This allows you to detect what may be in the way and is especially useful for air travel as pilots are often operating their vehicles at night and are not able to clearly see what is in front of them. The use of this technology has potentially saved millions of lives and was also used in the war in order to detect German planes and tanks. A lot of people even believe that the use of Radar technology allowed Britain to win the war.

 

Though Radar technology has its roots in older and more advanced vehicles, it’s also being integrated into commonly used objects, like the everyday car. This integration has your safety in mind and a lot of companies are using the latest radar detectorsto support how you park.  This is very commonly used in cars that use assisted parking as it means there are no unfortunate crashes or damage to your car.

 

Radar technology has also been used a lot with the rise in popularity of drones. Drones are expensive equipment and so manufacturers use radar detectors to alert the user of any object in their path and allows the user to change direction or halt flying.

 

Radar detectors are so commonly used in everyday life that you may not even notice, one thing is for sure and that is that radar technology has been integral for our technological development.

Cloud storage has become hugely popular over the last few years as it gives people as well as businesses a way to store huge amounts of data without the need for physical hard drives. Storing data on the cloud removes a huge amount of hassle for storing your data and you don’t have to worry about physically losing your hard drive and important data. Cloud storage is easy to use and can be easily backed up without any technical knowledge. You can also of course access it whenever you need and from any device once you have the login details for your storage. Another reason cloud storage has become so popular is that for many businesses sharing data between teams is super important and by using cloud storage you can easily share between teams and employees.

There are many cloud storage services available such as Dropbox and iCloud to name a few of the most popular cloud services. Dropbox was one of the first major cloud storage services and it is an excellent way to store and share files with other users. The iCloud is Apples storage facility for all Apple devices whether it be an iPhone and iPad you can sync all of your devices and connect them to the iCloud so you can easily access your files and photos.

Google also have a cloud service which many android users favour and a lot of time the user will use a certain cloud service that is easiest for their device. For example most Apple users will use the iCloud as a matter of convenience. There are ways of transferring data from iCloud to Google and vice versa however a lot of the time unless you are changing device is it not convenient or necessary.

When it comes to cloud storage for your business there are a number of things you need to consider such as terms and conditions, privacy and more. Most cloud services are quite affordable and the iCloud for example only charges €0.99 for 50 GB of data so for even the smallest business this is affordable. If your business for example is a design firm that are mainly using Apple devices then the natural selection will be the iCloud. This means that if you have a MacBook or refurbished iPhone for your business (as a lot of businesses use these days)  then you can easily keep all of your data on the iCloud for just a few euros per month.