The internet has been arguably the most revolutionary invention of the modern era. I use invention loosely here, as it was really the World Wide Web that was invented, from which the internet as we know it today spawned. The internet has also been disruptive however in a certain way, as it has resulted in absolutely huge paradigm shifts. These shifts have occurred most notable in the world of entertainment, with the changes to the way people listen to music and watch films and shows being huge; the world of consumerism, with the way people shop and sell items transforming in a way that has been very beneficial to the industry of economics; and the world of communication, in which we as humans socialize in a way that would be unrecognizable to somebody born a century ago. However, one sector of industry the internet has really, truly transformed, is that of finance.

Information as Money – Before the Internet

The wide availability of information online is undoubtedly the biggest cause of the benefits that have come with investing in the past two decades, especially for low-stock investors. Prior to the invention of the web, the investor’s best bet was to get his info from the nearest library, specifically info which refers to financial literature. This would include the ways in which research companies operate when it comes to stocks.

The second-best option for the man of the pre-internet world was to directly contact a research company themselves for the newest financial report, and this would certainly be costly. This was because the postage of financial reports, which are huge in size, would be very expensive. It would also prove costly in time, as the soon-to-be investor would have to wait for the report, which to reiterate would be massive in size, to be printed and sent by the relation department before it could be posted to him as an individual.

Information as Money – Today

Now, however, a soon to be investor can simply look at a company report, thousands of which are readily available online on the Securities and Exchange Commission (SEC) website. They are usually posted there almost immediately after they are provided by the individual company. After our investor has done this, he can quickly scan them for specific financial statements, as well as topics and keywords if he doesn’t ascertain what it is he is looking for in a specific sense.

In addition to this, the company itself will also host investor relation pages on their websites, where the same reports can be found and analyzed. On top of this, information from presentations tailored specifically to potential investors can also be found, which can arguably be even more beneficial to investors, though some have argued they can be slightly misleading as the company has an obvious incentive to attract investment.

Because of this, there are also many independent websites that compile financial information that is arguably more reliable and often easier to understand for those that are new to finance. It used to be the case that brokers and financial intermediaries have a huge advantage over individual investors as they had the resources to obtain larger amounts of data, but with all those free-to-use websites this advantage has been reduced massively.

There is another surprising way the internet has changed the world of finance, and it’s something we all use every day…

Online Banking

Probably the most notable change the internet has brought to the everyday man when it comes to financing is the introduction of mobile banking. Through this new method of banking, we can much more easily store and transfer money to friends, family, and business colleagues. In recent years this has been taken a step even further as security levels have been made air-tight despite the ease of online banking. This is even the case for those that allow for the transfer of different currencies from one bank to another. There are many apps today that allow you to do this with a ridiculous amount of ease. Transferwise is out a top pick for this category, with almost every Transferwise review being extremely positive.

Another benefit of mobile banking is the mobility it provides, which allows everyone to transfer money regardless of where they are, provided they are somewhere that has internet, which is pretty much everywhere these days. You could be at a bar with friends and still quickly pay your utility bills or buy some clothes or order takeout. While this isn’t clear on the surface, this keeps the wheels of the economy well oiled and helps keep the world of finance in a place that is secure and forever improving logistically.

The face of data storage was changed forever with the invention of the Cloud. A system that remotely stores data and allows access to it from anywhere with an internet connection. The implication of this has changed how companies and people interact with the world forever. But we want to look at how the Cloud can be used to improve your marketing. Specifically when it comes to Digital Signage Displays. These are powerful tools for marketing in the technological age. Just look at Time Square. A veritable museum of Digital Signage. This method is perfect for companies hoping to get ahead in the modern age. So below we will look at how you can use the Cloud to your advantage when it comes to Digital Signage Displays.

Instant Change

The main issue with Digital Signage Displays is that you need to manually upload the advertisement to them. This involves manpower and time that could be better spent on other tasks. No to mention it means if an advert is out of date you need to rush to change it. This is the main advantage of a cloud-based solution. By having the displays hooked up to the cloud you can instantly change the advertisement being displayed from a remote location. And having the ability to change it at any time in the day will work wonders for your marketing campaigns. You can use specific adverts at certain times to reach certain demographics. For this you will want to make sure the displays you are using can handle rapid and constant remote change and stay connected consistently. These digital signage displays are recommended for this.

Interactive Elements

In the world of viral marketing, digital signage displays are an excellent tool to drum up some interest in your company and made your name known by using interactive marketing elements. And the cloud allows you to do this. By having constant access to your digital signage you can set up a stream to a studio or digital studio that can then interact with people on the other end of the signage display. By having a webcam attached to the screen you can see your audience and then tailor your marketing to specifically interact with them. This is a great way to bring attention to your company and often people will film the experience and post it online, creating further advertisements for your brand.

Cost-Effectiveness

The big difference between on-site server storage and cloud storage is cost. And for a company that is still up and coming and looking to optimise their expenses, cloud storage might be the way to go. Hiring a Cloud storage server will have a regular fee attached to it, but chances are it won’t be that expensive and it means, for a company that is watching its overhead and is not bringing in profit yet, this could be the better option. Further down the line, it might be adventitious to make the costly one-off switch to on-site, but for a starting out a business, Cloud storage is the way to go.

Support

Cloud storage comes with the distinct advantage that the company you purchase from will have their own in-house support system. This will cross out the need for you to have your own support team monitoring the systems constantly. The company you hire from will be far more skilled at dealing with issues that arise and will most likely have people working around the clock meaning you can have your support needs met at all times.