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How to Use the Cloud for Your Digital Signage Displays

How to Use the Cloud for Your Digital Signage Displays
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The face of data storage was changed forever with the invention of the Cloud. A system that remotely stores data and allows access to it from anywhere with an internet connection. The implication of this has changed how companies and people interact with the world forever. But we want to look at how the Cloud can be used to improve your marketing. Specifically when it comes to Digital Signage Displays. These are powerful tools for marketing in the technological age. Just look at Time Square. A veritable museum of Digital Signage. This method is perfect for companies hoping to get ahead in the modern age. So below we will look at how you can use the Cloud to your advantage when it comes to Digital Signage Displays.

Instant Change

The main issue with Digital Signage Displays is that you need to manually upload the advertisement to them. This involves manpower and time that could be better spent on other tasks. No to mention it means if an advert is out of date you need to rush to change it. This is the main advantage of a cloud-based solution. By having the displays hooked up to the cloud you can instantly change the advertisement being displayed from a remote location. And having the ability to change it at any time in the day will work wonders for your marketing campaigns. You can use specific adverts at certain times to reach certain demographics. For this you will want to make sure the displays you are using can handle rapid and constant remote change and stay connected consistently; these digital signage displays are recommended for this.

Interactive Elements

In the world of viral marketing, digital signage displays are an excellent tool to drum up some interest in your company and made your name known by using interactive marketing elements. And the cloud allows you to do this. By having constant access to your digital signage you can set up a stream to a studio or digital studio that can then interact with people on the other end of the signage display. By having a webcam attached to the screen you can see your audience and then tailor your marketing to specifically interact with them. This is a great way to bring attention to your company and often people will film the experience and post it online, creating further advertisements for your brand.

Cost-Effectiveness

The big difference between on-site server storage and cloud storage is cost. And for a company that is still up and coming and looking to optimise their expenses, cloud storage might be the way to go. Hiring a Cloud storage server will have a regular fee attached to it, but chances are it won’t be that expensive and it means, for a company that is watching its overhead and is not bringing in profit yet, this could be the better option. Further down the line, it might be adventitious to make the costly one-off switch to on-site, but for a starting out a business, Cloud storage is the way to go.

Support

Cloud storage comes with the distinct advantage that the company you purchase from will have their own in-house support system. This will cross out the need for you to have your own support team monitoring the systems constantly. The company you hire from will be far more skilled at dealing with issues that arise and will most likely have people working around the clock meaning you can have your support needs met at all times.

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