When it comes to the life of a social media influencer, it can be surprisingly overwhelming to keep on top of all the posts that keep your pages relevant. Many companies have noticed the amount of management that goes into running a successful social media page and so have produced some great media management tools, here are our top 5 picks.
SocialOomph is one of the most popular social media devices on the market. Part of the reason it is so popular is because it is not specific to one platform, meaning you can use it for a number of accounts. This tool offers a number of things. For example, SocialOomph provides page analytics so that you know what reach your page is getting. It also helps to clear out your inbox, as many growing pages can be victim to spam. SocialOomph also offers scheduled posting, meaning that if you post on a strict timetable, you can always post on time. SocialOomph has a lot of free features too, making it a very accessible tool. But if you have the money to spend, you can have access to some very impressive tools.
This social media planner specialises in scheduling posts. This software can have several posts at once in line to be posted at specific times. This is useful if you are trying to form a regular posting schedule, as posting regularly can increase your outreach tremendously. Sometimes it can be difficult to keep up with this schedule, so this tool allows you to create the posts when you have the time to do so and actually post them when you want them to be posted.
Hootsuite is one of the most popular tools on the market right now due to its versatility and accessibility. Hootsuite is not limited to one social media account and can be applied to up to 3 accounts, meaning that you don’t have to spend money on several profiles. This tool is really about having no limitations as you can have up to 30 scheduled posts at a time, which is plenty for days of content or even weeks depending on how much you plan on posting. Not a lot of other tools offer the ability to queue so many posts so this may be appealing. The app also gives you analytics so you know the growth that your social media pages are getting, this is included freely.
Buffer is unique as it offers chrome extensions that allow users to browse the Web. They also have the unique feature of being able to detect when is the best time to post in terms of social media activity. This means that not only are you having scheduled posts posted for you, but they’re only getting posted at the best times.
Followerwonk is one of the most advanced tools on the Internet as it dives deep into your follower database and compares key phrases that interest your followers. It also shows you when you gain or lose followers, meaning you can see which content is working and what is not working.